General assistant pay in London March 2026

How much do general assistants in London get paid?

general assistants in London earn

£8.89-13.46 per hour

Based on 376 employee reviews

general assistant salaries can range between £8.89-13.46 per hour in the London area. This data is based on quiz results from 376 employees who live in and around London.

Who are the top general assistant employers?

  1. Gap Inc
    9.2
  2. Jo Malone London
    8.8
  3. Miss Macaroon
    8.6

Who are the worst general assistant employers?

  1. Glenshire Group
    2.3
  2. Eros Retail
    2.7
  3. Millie’s Cookies
    2.8

Recent general assistant Jobs in London

  1. Client Advisor - London Selfridges at Burberry posted yesterday
  2. Sales Associate, Emergency Care - South UK at Stryker posted yesterday
  3. Sales Consultant at Adidas posted 2 days ago
  4. Sales Advisor - Full Time at Big Yellow posted 2 days ago
  5. Aesop Senior Retail Consultant | Islington | Part Time at L’Oréal Paris posted yesterday
  6. Brand Specialist (Supervisor) - Womens Casual and Denim (Max Mara) at Selfridges posted yesterday
See all general assistant jobs in the London area

How are people paid?

By the hour 86% of people report they get paid by the hour.

Based on 376 employees

What contracts are people on?

12%
31%
42%
15%

Based on 311 employees

general assistant pay in other places

  1. General assistant pay in Sheffield
  2. General assistant pay in Manchester
  3. General assistant pay in Bristol
  4. General assistant pay in Nottingham
  5. General assistant pay in Portsmouth
  6. General assistant pay in Belfast
  7. General assistant pay in Bradford
  8. General assistant pay in Newcastle
  9. General assistant pay in Liverpool
  10. General assistant pay in Birmingham
  11. General assistant pay in Leeds
  12. General assistant pay in Edinburgh

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What do general assistants do?

Retail assistants have the job of selling goods and helping customers in a shop.

They can work on the shop floor and in the storeroom.

Other names for retail assistants are:

  • Sales assistants/ representatives/ associates/ ambassadors/ co-workers/ people
  • Shop assistants
  • Retail colleagues
  • Customer service assistants/ advisors

This type of job involves:

  • Greeting customers as they enter the store
  • Answering any customer questions
  • Helping customers find their way around the shop
  • Taking payments for products at tills
  • Issuing refunds
  • Meeting targets (sales and promotions)
  • Maintaining a clean and tidy shop floor
  • Unpacking stock and display on shelves
  • Receiving deliveries

You may be on your feet a lot. But you may be able to sit down if you’re working at a checkout.

You may have to work night shifts, on weekends and bank holidays.

Retail assistant is an entry level job.

If you want to apply for a retail assistant job, you might need the following:

  • The right to work in the UK
  • You may have to have some GCSEs or a relevant apprenticeship
  • Depending on the type of shop, you may have to already have some knowledge about the products being sold
See more