Counter assistant pay in London May 2026

How much do counter assistants in London get paid?

counter assistants in London earn

£8.89-13.46 per hour

Based on 376 employee reviews

counter assistant salaries can range between £8.89-13.46 per hour in the London area. This data is based on quiz results from 376 employees who live in and around London.

Who are the top counter assistant employers?

  1. Fred Perry
    9.7
  2. Gap Inc
    9.2
  3. Jo Malone London
    9.2

Who are the worst counter assistant employers?

  1. Millie’s Cookies
    2.2
  2. Eros Retail
    2.7
  3. The Fragrance Shop
    2.8

Recent counter assistant Jobs in London

  1. Sales Associate at EE posted 8 hours ago
  2. Sales Operator at EE posted 8 hours ago
  3. Sales Advisor at EE posted 8 hours ago
  4. SALES ADVISOR - WHITE CITY (PART-TIME) at H&M posted 22 hours ago
  5. SALES ADVISOR - STRATFORD (PART-TIME) at H&M posted 22 hours ago
  6. Sales Advisor 20h at COS posted 22 hours ago
See all counter assistant jobs in the London area

How are people paid?

By the hour 86% of people report they get paid by the hour.

Based on 376 employees

What contracts are people on?

12%
31%
42%
15%

Based on 311 employees

counter assistant pay in other places

  1. Counter assistant pay in Manchester
  2. Counter assistant pay in Bradford
  3. Counter assistant pay in Edinburgh
  4. Counter assistant pay in Belfast
  5. Counter assistant pay in Bristol
  6. Counter assistant pay in Newcastle
  7. Counter assistant pay in Nottingham
  8. Counter assistant pay in Portsmouth
  9. Counter assistant pay in Sheffield
  10. Counter assistant pay in Leeds
  11. Counter assistant pay in Liverpool
  12. Counter assistant pay in Birmingham

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What do counter assistants do?

Retail assistants have the job of selling goods and helping customers in a shop.

They can work on the shop floor and in the storeroom.

Other names for retail assistants are:

  • Sales assistants/ representatives/ associates/ ambassadors/ co-workers/ people
  • Shop assistants
  • Retail colleagues
  • Customer service assistants/ advisors

This type of job involves:

  • Greeting customers as they enter the store
  • Answering any customer questions
  • Helping customers find their way around the shop
  • Taking payments for products at tills
  • Issuing refunds
  • Meeting targets (sales and promotions)
  • Maintaining a clean and tidy shop floor
  • Unpacking stock and display on shelves
  • Receiving deliveries

You may be on your feet a lot. But you may be able to sit down if you’re working at a checkout.

You may have to work night shifts, on weekends and bank holidays.

Retail assistant is an entry level job.

If you want to apply for a retail assistant job, you might need the following:

  • The right to work in the UK
  • You may have to have some GCSEs or a relevant apprenticeship
  • Depending on the type of shop, you may have to already have some knowledge about the products being sold
See more