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Posted 4 days ago

Regional Marketing Executive

London

Great Western Railway

73 job reviews

9.0

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Not great
  • Head office doesn’t understand the frontline

    How we know this

    43% of people think that this employer’s head office or owners have a good understanding of what’s really happening where they work

    Based on information from 61 job reviews

    Why this matters

    At a good job, the role of head office should be to support the people on the frontline serving customers.

    To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.

  • Hard to choose shifts

    How we know this

    29% report that their manager gives them enough choice over which shifts they work

    Based on information from 68 job reviews

    Why this matters

    A good job is flexible around your personal life. This means you get a say in when you prefer to work.

Good
  • Easy to change shifts

    How we know this

    68% of people report that it’s easy to change shifts if they need to

    Based on information from 44 job reviews

    Why this matters

    A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.

Excellent
  • Easy to book holiday

    How we know this

    88% of people report it’s easy to book holidays

    Based on information from 68 job reviews

    Why this matters

    A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.

  • Easy to take sick leave

    How we know this

    99% of people report that it’s easy to take time off if they are sick

    Based on information from 71 job reviews

  • People enjoy their job

    How we know this

    86% of people who enjoy their job

    Based on information from 7 job reviews

  • Enough training

    How we know this

    96% of people report they got enough training when they started working here

    Based on information from 72 job reviews

    Why this matters

    A good job should give you good training when you start, not just drop you in at the deep end.

    This means that you’ll be happier and more productive from day one and shows that your employer values you.

    It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.

  • People aren’t stressed

    How we know this

    14% of people say they often feel stressed at work

    Based on information from 70 job reviews

    Why this matters

    Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.

    Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.

  • Good for parents

    How we know this

    90% of people who care for a child or other relative report this is a good place to work

    Based on information from 21 job reviews

    Why this matters

    Whether it’s looking after children or caring for a relative, a good job should support your responsibilities outside of work.

  • No short notice shift changes

    How we know this

    6% of people say their manager changes their shifts at the last minute

    Based on information from 66 job reviews

    Why this matters

    If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.

  • Breaks are paid

    How we know this

    100% of people say they get paid breaks

    Based on information from 73 job reviews

    Why this matters

    A good job should have paid breaks.

    You should be paid for all your time at work, whether you’re on a break or not.

  • People are paid enough to live on

    How we know this

    99% of people say they are paid at or above the Real Living Wage for where they live

    Based on information from 69 job reviews

    Why this matters

    Everyone should be paid enough to live on.

    The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.

    The Real Living Wage is currently £9.50 per hour, and £10.85 per hour in London.

  • People are paid market rates

    How we know this

    86% of people are paid average or more than the typical pay for the type of work they do

    Based on information from 44 job reviews

    Why this matters

    Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.

  • Opportunities to progress

    How we know this

    In the last year, 88% of people report being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role

    Based on information from 67 job reviews

    Why this matters

    A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.

    This means you’ll be able to build on your skills and experience, and earn more money.

  • People get proper breaks

    How we know this

    92% of people report that they get to take proper breaks

    Based on information from 71 job reviews

    Why this matters

    When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.

  • People recommend their team

    How we know this

    94% of people report that they would recommend working with their immediate team to a friend

    Based on information from 72 job reviews

    Why this matters

    A good job means enjoying the place where you work.

    The people you work with every day really matter. They can be the difference between a terrible day and a great one.

    If you’d recommend your team to a friend, this shows that something’s going right.

  • 4+ weeks notice of shifts

    How we know this

    • 10% report getting one week notice or less
    • 4% report getting two weeks notice
    • 0% report getting three weeks notice
    • 76% report getting four weeks notice or more
    • 10% report having a fixed rota

    Based on information from 70 job reviews

    Why this matters

    At a good job, you get plenty of notice about when you’re working.

    This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.

  • People get sick pay

    How we know this

    99% of people say they would get paid if they were sick but scheduled to work

    Based on information from 70 job reviews

    Why this matters

    Everyone gets sick sometimes. You should be able to take time off without worrying.

    At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.

    This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.

  • Managers are respectful

    How we know this

    92% of people say they’re treated with respect by their managers

    Based on information from 65 job reviews

    Why this matters

    Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.

  • No unpaid extra work

    How we know this

    6% of people report that they do extra work that they don’t get paid for

    Based on information from 69 job reviews

    Why this matters

    Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.

  • Well informed about head office

    How we know this

    94% of people feel that they are kept well informed about how the company is doing as a whole

    Based on information from 68 job reviews

    Why this matters

    At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.

    You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.

  • People don’t worry about getting enough hours

    How we know this

    0% of people report they worry about getting enough hours

    Based on information from 19 job reviews

    Why this matters

    At a good job, you shouldn’t have to worry about getting enough hours each week.

    A good job should guarantee you a minimum number of hours in a contract, if you want it.

    This makes it easier to plan your finances, because you know how much you’ll be earning.

What employees are saying about Great Western Railway

  • Best thing

    Mostly left to get on with it with no supervision. Good pay and benefits. I enjoy the work.

    Worst thing

    Shifts. Early starts and late finishes. Working weekends and public holidays.

    8.8

    Train driver, December 2020

    • £60,000 per year, working a 35 hour week
    • 25 or older
  • Best thing

    The camaraderie of my team, the travel perks, and the continual training

    Worst thing

    Sometimes when things go wrong the abuse from customers can be horrible

    8.4

    Employee, March 2021

    • £27,300 per year, working a 35 hour week
    • 25 or older
  • Best thing

    Good company to work for and company benefits

    Worst thing

    Rude unpleasant passengers. Fare evaders.

    7.9

    Employee, May 2021

    • £32,500 per year, working a 35 hour week
    • 45–54 years old
  • Best thing

    Salary , hours , company perks, final salary pension.

    Worst thing

    Shift working

    8.5

    Employee, January 2021

    • Manages people
    • £47,000 per year, working a 34 hour week
    • 25 or older

Regional Marketing Executive, Great Western Railway

Who we are:
GWR is the proud custodian of one of the most prestigious railway networks in the world. Our services call at over 275 stations, stretching across South Wales, the West Country, the Cotswolds and large parts of Southern England.
We aim to transform the way people think about rail travel by setting a new standard - a better experience for our customers.

About the team:
An exciting opportunity has arisen for a proactive and driven marketing executive to join our Sales and Marketing team. The role will be reporting to the Senior Regional Marketing Manager to support delivery of the marketing strategy to raise brand awareness as well as driving value and volume. Part of the Regional Marketing Team and working closely with the Senior Regional Marketing Manager this role is particularly focussed on the East region of the GWR network.

About the job:
In this through-the-line role you will work as part of a team to plan and deliver a range of campaigns to support the business in achieving revenue targets from new and existing customers across the GWR network. You will ensure that our brand and product messages are delivered consistently across all communication channels above and below the line, from our website and digital platforms, to social and external media.

Your main responsibilities will be:

  • Working with the Senior Regional Marketing Manager to be the Marketing representative in the East region. Support managing the relationship with various external partners and take the lead to deliver day-to-day activities such as content, co-branded activity, presence in partners' channels.
  • Build and maintain day-to-day relationships with External Communications, Route Managers, Sales, Social Media, Customer Experience, Retail, Digital and CRM and Loyalty teams. Work cross-functionally to gather insights and data for campaign strategy; amplify campaign activity through our media channels; ensure campaigns and promotions are communicated to stakeholders in the business; establish campaign KPIs; and ensure monitoring and evaluation methodologies are set up.
  • Developing campaign briefs and coordinating with internal stakeholders for consultation and sign off before assessing creative ideas and media plans, challenging the status-quo and leading new creative thinking/media approaches across the business to maximise campaign effectiveness.
  • Ensure compliance with internal approvals procedure and industry guidelines, (ASA, CAP code, RACC, Clearcast).
  • Optimising campaign results via weekly calls with the agency teams looking at digital results and reservation levels for all retail channels and supporting the Senior Marketing Manager with campaign reporting and post campaign analysis.
  • Ensuring that campaigns are delivered on time, on budget and are compliant with finance policies and procedures.
  • Writing internal marketing briefs and presenting updates to Customer Service, Internal Comms, the Contact Centre and fulfilment teams on any new campaigns and implementation of campaign tracking procedures.
  • Optimise digital marketing activity from campaigns by driving traffic to the website.
  • Ensure we attain best value for money from all digital investment and have a clear understanding of digital attribution and ROI.
  • Manage and optimise search/traffic acquisition activity such as PPC and display advertising, as well as leading on the development of always-on content calendar.
  • Be a brand custodian, working on brand development projects and ensuring GWR's brand philosophy and guidelines are understood, able to interpret the correct application of our brand to stakeholders in the business.
  • Other ad-hoc marketing support as required to ensure the smooth-running operation of the Marketing team.

You'll need to be:
  • Able to deliver projects and processes to the highest standard and tight timelines.
  • Able to foster strong teamwork, pulling together to deliver agreed objectives.
  • Responsible and able to work effectively and with an understanding of risk.

As a minimum you'll need to have:
  • 2 years' previous marketing campaign experience with proven success in maximising campaign effectiveness and ROI
  • Be a self-starter, find out opportunities and take ownership
  • Practical knowledge and experience of customer segmentation, marketing campaigns and advertising
  • Strong experience of understanding of visual brand identity and the importance of brand guidelines.
  • Excellent written and verbal communications skills - must be able to present and produce analysis and reports to an exacting standard.
  • Strong data interpretation and analysis skills.
  • Focus on quality, accuracy and attention to detail.
  • Experience in the travel/retail/leisure sector
  • Strong computer literacy - Excel/Word/PowerPoint

About the location:
The successful applicant should be advised that starting the role remotely from home may be necessary whilst a long-term plan to return to the office is put into place. Otherwise, the role will be based in Capital House in London. It is a short walk from Paddington station and the nearest tube station is Edgware Road.

Working Pattern:

Monday - Friday, 37.5 hours per week.

Additional Information:

Travel to locations on and off our network may be required on an ad hoc basis.

The Reward:

As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including defined benefit salary pension scheme, free rail travel across the GWR network for you and your family, company-sponsored health care plan, childcare vouchers and an Employee assistance programme.

At GWR we value diversity. Our vision for inclusion and diversity is:

We are progressive. We are one family. We are inclusive. First time, every time.

Valuing our differences such as age, gender, LGBTQ+, ethnicity, religion, and disability, means that our colleagues have a voice and are supported to be their authentic selves at work.

For more information regarding the application process please contact the Group Resourcing Team on 01793 425669 or careers@firstgroup.com

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