Retail Sales Assistant
American Golf
The Breakroom Take
- People enjoy this job
- Respectful managers
About American Golf
American Golf is a retailer. They specialise in golf clothes, clubs, balls and accessories.
Job description from American Golf
At American Golf, we're passionate about golf and dedicated to helping golfers of all levels enhance their game. We believe in delivering exceptional service, offering expert knowledge, and providing the latest and greatest in golf products. As the largest golf retailer in Europe, we take pride in our commitment to excellence and in fostering a vibrant, customer-focused community of golf enthusiasts.
As a Retail Sales Assistant, you will be working 42.5 hours per week and your mission is clear: to provide customers with an unparalleled service experience. You will be a trusted expert in our store, guiding golfers toward the right products and helping them achieve their golfing goals. Your daily responsibilities will encompass executing our proven GAMES sales process, delivering exceptional customer service, and consistently exceeding sales targets and KPIs.
Responsibilities include; Executing our GAMES sales process, and ensuring every customer receives personalised attention through expert guidance and product knowledge. Achieve and surpass sales targets and key performance indicators (KPIs) while maintaining a welcoming and engaging in-store environment. You will contribute to a positive team dynamic and collaborate with colleagues to achieve shared objectives.
To excel in this role, you should embody a passion for golf and a commitment to delivering exceptional service. Your enthusiasm for the sport, coupled with your sales and retail experience, will set you up for success. Your ability to work cohesively within a team and your dedication to supporting your colleagues will be highly valued.
What We Offer:
- Competitive salary with an uncapped commission scheme (average commission per hour is £1.15)
- Comprehensive online training to develop your skills and product knowledge.
- The chance to be part of a dynamic team of golf enthusiasts
- Employee discounts for you, your family, and your friends
- An extra day off to celebrate your birthday!
- Professional qualification and subscription support
- Employee Assistance Programme
- Life Assurance
- Other fantastic benefits include Service Awards, a Reward and recognition scheme, Denplan/Simply Health, Cycle to work, and more!
If you're passionate about golf or just eager to learn, and ready to embark on a rewarding career journey, we invite you to join American Golf.
American Golf is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job insights from Breakroom
Retail and sales assistants:
Sales assistants help customers and sell goods and services
What you’ll do as a retail and sales assistant:
- Serve and advise customers
- Take delivery of goods and stock
- Arrange and display goods
- Check for damaged or missing items
- Handle customer payments, returns and refunds
- Keep the store clean and tidy
Is it right for you?
This job may involve:
- Dealing with customers
- Standing
- Wearing a uniform
- Heavy lifting
- Cleaning
- Physical activities
Map
Milton Keynes, Buckinghamshire
What employees say
Pay
-
Needs improving
-
Most people aren’t paid a living wage
Do American Golf pay sales advisors enough to live on?
Most people are not paid a living wage.
How we know this
93% of people say they are paid below the Real Living Wage for where they live.Based on data from 14 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Everyone should be paid enough to live on.
The Real Living Wage is a voluntary rate employers can sign up to that is based on the real cost of living.
The current rates are £12.60 per hour, and £13.85 per hour in London.
Find out more in our explainer about the Real Living Wage.
Needs improving
-
Most people are paid below market rates
Do American Golf pay sales advisors market rates?
Most people are paid less than average for their job.
How we know this
73% of people are paid below average for the type of work they do.Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Pay can vary a lot between types of job. Employers should be ensuring that the rates their staff are paid are in line with similar roles elsewhere.
Needs improving
-
Most people don’t get paid breaks
Do sales advisors at American Golf get paid breaks?
No. Most people don’t get paid breaks.
How we know this
87% of people say they don’t get paid breaks.Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job should have paid breaks.
You should be paid for all your time at work, whether you’re on a break or not.
Needs improving
-
Most people don’t get sick pay
Do American Golf pay sales advisors sick pay?
No. Most people don’t get proper sick pay.
How we know this
92% of people say they wouldn’t get paid if they were sick but scheduled to work.Based on data from 13 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Everyone gets sick sometimes. You should be able to take time off without worrying.
At a good job you should still get paid if you’re scheduled to work but can’t due to sickness. Your contract should say how many sick days you can take each year.
This is more than the legal minimum, which says you should only get paid if you are unwell for 4 full days. See Citizens Advice for more details.
Good
-
Most people don’t do unpaid extra work
Do sales advisors at American Golf do extra work that they don't get paid for?
Rarely. Most people don’t do unpaid extra work.
How we know this
71% of people report that they don’t do extra unpaid work.Based on data from 14 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.
Hours and flexibility
-
Needs improving
-
Less than 4 weeks notice of shifts
How much notice do sales advisors get of their shift pattern at American Golf?
Most people don’t get 4 weeks notice of when they’re working.
How we know this
- 40% of people with changing schedules report getting one week notice or less.
- 40% of people with changing schedules report getting two weeks notice.
- 0% of people with changing schedules report getting three weeks notice.
- 20% of people with changing schedules report getting four weeks notice or more.
Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
At a good job, you get plenty of notice about when you’re working.
This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.
Good
-
Most people don’t worry about their hours
Do sales advisors at American Golf worry about hours?
Most people don’t worry about getting enough hours.
How we know this
85% of people report they don’t worry about getting enough hours.Based on data from 13 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
At a good job, you shouldn’t have to worry about getting enough hours each week.
A good job should guarantee you a minimum number of hours in a contract, if you want it.
This makes it easier to plan your finances, because you know how much you’ll be earning.
Good
-
Most people get a choice of shifts
Do sales advisors at American Golf get to choose the shifts they work?
Most people get enough choice over which shifts they work.
How we know this
67% report that their manager gives them enough choice over which shifts they work.Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job is flexible around your personal life. This means you get a say in when you prefer to work.
Okay
-
Can be hard to change shifts
How easy is it for sales advisors at American Golf to change shifts?
Some people find it hard to change shifts.
How we know this
42% of people report that it’s hard to change shifts if they need to.Based on data from 12 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job is flexible around your personal life. It should be easy to change a shift if you need to, whether that’s in an emergency or for planning ahead.
Good
-
Easy to book holiday
How easy is it for sales advisors to book a holiday at American Golf?
Most people find it easy to book holiday.
How we know this
80% of people report it’s easy to book holidays.Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.
Good
-
Shifts don’t get changed at short notice
Do American Golf managers change sales advisors shifts at short notice?
Most managers don’t change people’s shifts at short notice.
How we know this
33% of people say their manager changes their shifts at the last minute.Based on data from 12 people who took the Breakroom Quiz between November 2022 and October 2024.
Why this matters
If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.
Okay
-
Some people find it hard to take sick leave
How easy is it for sales advisors to take sick leave at American Golf?
Some people find it hard to take sick leave.
How we know this
60% of people report that it’s hard to take time off if they are sick.Based on data from 10 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Everyone gets sick sometimes. You should be able to take time off when you need to.
A good job should support you when you’re unwell and have systems in place that will allow you to take time off to recover when you need it.
Workplace
-
Good
-
Most people feel treated with respect
Do sales advisors at American Golf feel treated with respect by their managers?
Most people feel treated with respect by their managers.
How we know this
83% of people say they’re treated with respect by their managers.Based on data from 12 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.
Okay
-
Only some people get proper breaks
Do sales advisors at American Golf get proper breaks?
Some people don’t get proper breaks.
How we know this
64% of people report that they don’t get to take proper breaks.Based on data from 14 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.
Okay
-
Some people are stressed
Is it stressful for sales advisors to work at American Golf?
Some people feel stressed here.
How we know this
40% of people say they often feel stressed at work.Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
Work isn’t always easy, but if you’re frequently feel stressed, that’s not good.
Your employer should support you with enough people and resources to get your job done without feeling overwhelmed.
Okay
-
Only some people enjoy their job
Do sales advisors at American Golf enjoy their jobs?
Only some people enjoy their job.
How we know this
43% of people report they don’t enjoy their job.Based on data from 14 people who took the Breakroom Quiz between October 2022 and October 2024.
Okay
-
Only some people recommend their team
Do sales advisors at American Golf recommend working with their team?
Only some people recommend working with their team.
How we know this
50% of people report that they wouldn’t recommend working with their immediate team to a friend.Based on data from 14 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job means enjoying the place where you work.
The people you work with every day really matter. They can be the difference between a terrible day and a great one.
If you’d recommend your team to a friend, this shows that something’s going right.
Good
-
Most people get enough training
Do sales advisors get enough training when they start at American Golf?
Most people got enough training when they started.
How we know this
67% of people report they got enough training when they started working here.Based on data from 15 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job should give you good training when you start, not just drop you in at the deep end.
This means that you’ll be happier and more productive from day one and shows that your employer values you.
It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.
Okay
-
Only some people get support to progress
Are sales advisors given support to progress at American Golf?
Only some people are given support to progress here.
How we know this
In the last year, 64% of people report not being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role.Based on data from 11 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.
This means you’ll be able to build on your skills and experience, and earn more money.
Needs improving
-
Head office doesn’t understand what’s happening
Do sales advisors think American Golf head office understands what's happening where they work?
Most people think head office doesn’t understand what’s happening where they work.
How we know this
86% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work.Based on data from 14 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
At a good job, the role of head office should be to support the people on the frontline serving customers.
To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.
Needs improving
-
Most people don’t feel well informed by head office
Do sales advisors feel well informed about how American Golf is doing?
Most people don’t feel well informed about how the company is doing.
How we know this
91% of people feel that they aren’t kept well informed about how the company is doing as a whole.Based on data from 11 people who took the Breakroom Quiz between October 2022 and October 2024.
Why this matters
At a good job, there should be a supportive relationship between the people working on the frontline serving customers and the people who own the company or work in head office.
You should be kept informed about how the company is doing as a whole, both in good times and when things get tough for the business.
What American Golf employees say about their job
-
Best thing
The job itself is 10/10 if you are a golf enthusiastic person. The staff are all great as well as the customers
Worst thing
The hours are long but that's just the way it works out. Doesn't bother me
American Golf Sales advisor, July 2023
-
Best thing
Staff are always fun to work with
Worst thing
Long hours, only half an hour break unpaid despite working 8-10 hour shifts, lot of pressure if you don’t sell
American Golf Sales assistant, August 2022
Similar jobs around Milton Keynes
Find more jobs like this
CloseSave 11 hours a week searching for something new. We can get you…
- The pay you’re looking for
- The hours that you need
- Jobs close to where you live
Answer a few simple questions and we’ll find something that’s right for you. (You can get back to this job later.)
No thanks, I want to applyApplying will take you to a different website.
Type in your email to save this job
CloseBy signing up you’re agreeing to our terms and conditions and privacy policy.
This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
About this pay
CloseEstimated pay
This pay estimate is based on data from 15 American Golf employees who took the Breakroom Quiz between October 2022 and October 2024.
Take the Breakroom Quiz to compare your job.