How Pret A Manger used Breakroom to generate 12× more candidates

Overview

Pret A Manger is a UK-based cafe chain known for its fresh, handcrafted sandwiches, salads, and coffee. With over 440 shops across the country, they employ around 10,000 people.

Challenges

• Pret found they had limited visibility into employee sentiment. This meant that they struggled to address potential pain points or highlight the best aspects of working there
• Without a clear understanding of employee concerns and satisfaction, they noticed an impact on recruitment and retention strategies.

Motivated by Breakroom’s unique dataset, Pret looked beyond just filling vacancies and aimed to understand and improve employee engagement.

Initiatives

• Targeted Recruitment

  Daily emails highlighting reasons to work at Pret, fueled by candidate insights ensured better-matched candidates applied

• Employer Branding

  Breakroom’s enhanced employer profile showcased Pret’s culture, perks and benefits helping candidates understand what the job was about before they applied

• Employee insights

  Breakroom provided a deep dive into employee sentiment, highlighting strengths and areas for improvement in the work place

Impact

Equipped with Breakroom’s data, Pret could now tailor their recruitment strategies to highlight the best aspects of working at the company. Retention strategies moved from guesswork to targeted solutions addressing specific employee concerns identified by Breakroom.

• 26× increase in brand views on Breakroom
• 12× increase in candidates starting to apply on Breakroom

The Breakroom Difference

Pret A Manger’s successful partnership with Breakroom demonstrates the power of understanding employee sentiment. By gaining valuable insights and taking a data driven approach, Pret improved recruitment, addressed churn and ultimately moved closer to their business goals.

Their experience emphasises Breakroom’s potential to significantly benefit companies facing similar recruitment challenges.

Jack Wilson, Talent and Resourcing Partner at Pret explains:

Breakroom came with a refreshing take on employee brand, to not only look at vacancies but to look at current employee engagement to support our turnover principles. The insight you can get into your own employees is great, and using the metrics given can really pin down opportunities within the business.