5.3

Iceland

How your job compares

Your personalised rating is missing

?

Breakroom is better when you have all the facts.

Sales assistant at Iceland

People in this role may also be known as retail and sales assistants.

243 workers in this role at Iceland have taken the survey.

How much does Iceland pay sales assistants?

Sales assistant at Iceland
£8.34–9.52
Typical range
£7.21–10.00

Sales assistant employees at Iceland are typically paid £8.34–9.52 an hour, based on data from 243 employees.

Compare pay rates at Iceland

What is management like for sales assistant employees at Iceland?

617 employees told us the worst thing about this job…

Find out what it is by joining Breakroom for free today.

Join Breakroom
Not great
  • Head office doesn’t understand the frontline

    Do sales assistants think Iceland head office understands what's happening where they work?

    Most people think head office doesn’t understand what’s happening where they work

    How we know this

    69% of people think that this employer’s head office or owners don’t have a good understanding of what’s really happening where they work

    Based on information from 206 job reviews

    Why this matters

    At a good job, the role of head office should be to support the people on the frontline serving customers.

    To do that properly, the company’s owners or head office need to have a good understanding of what’s really happening on the frontline. This is especially important when a company owns multiple locations.

Good
  • Managers are respectful

    Do sales assistants at Iceland feel treated by respect by their managers?

    Most people feel treated with respect by their managers

    How we know this

    70% of people say they’re treated with respect by their managers

    Based on information from 209 job reviews

    Why this matters

    Everyone should get treated with respect by their managers. You shouldn’t feel discriminated against or bullied, and if you have a problem you should be able to speak to someone about it.

Here’s a recent review that mentions management:

  • Best thing

    The support from colleagues not management

    Worst thing

    Not knowing what the manager expected from me no support

    1.6

    Employee, May 2021

Find out what other people are saying about working at Iceland

Thinking of working at Iceland?

Join Breakroom to unlock insights about Iceland and thousands of other employers.

Join Breakroom

What are the hours like for sales assistant employees at Iceland?

617 employees told us the worst thing about this job…

Find out what it is by joining Breakroom for free today.

Join Breakroom
Bad
  • Less than 4 weeks notice of shifts

    How much notice do sales assistants get of their shift pattern at Iceland?

    People don’t get 4 weeks notice of when they’re working

    How we know this

    • 34% report getting one week notice or less
    • 27% report getting two weeks notice
    • 26% report getting three weeks notice
    • 10% report getting four weeks notice or more
    • 3% report having a fixed rota

    Based on information from 239 job reviews

    Why this matters

    At a good job, you get plenty of notice about when you’re working.

    This makes it easy for you to plan the rest of life, as well as your finances, because you know how much you’ll be working and when.

Not great
  • Shifts get changed at short notice

    Do Iceland managers change sales assistants shifts at short notice?

    Most managers change people’s shifts at short notice

    How we know this

    57% of people say their manager changes their shifts at the last minute

    Based on information from 219 job reviews

    Why this matters

    If your manager is often changing your shifts at short notice that’s a sign of poor planning. At a good job you won’t be messed around at the last minute.

Good
  • Easy to book holiday

    How easy is it for sales assistants to book a holiday at Iceland?

    Most people find it easy to book holidays

    How we know this

    73% of people report it’s easy to book holidays

    Based on information from 210 job reviews

    Why this matters

    A good job should let you take time off when you need it, and it shouldn’t be a nightmare to arrange.

  • Easy to take sick leave

    How easy is it for sales assistants to take sick leave at Iceland?

    Most people find it easy to take sick leave

    How we know this

    65% of people report that it’s easy to take time off if they are sick

    Based on information from 147 job reviews

  • Good choice of shifts

    Do sales assistants at Iceland get to choose the shifts they work?

    Most people get enough choice over which shifts they work

    How we know this

    53% report that their manager gives them enough choice over which shifts they work

    Based on information from 234 job reviews

    Why this matters

    A good job is flexible around your personal life. This means you get a say in when you prefer to work.

  • People get proper breaks

    Do sales assistants at Iceland get proper breaks?

    Most people get proper breaks

    How we know this

    57% of people report that they get to take proper breaks

    Based on information from 157 job reviews

    Why this matters

    When you take a break it should be a proper rest. It should last the full duration and you shouldn’t get pulled off it.

  • No unpaid extra work

    Do sales assistants at Iceland do extra work that they don't get paid for?

    Rarely. Most people don’t do unpaid extra work

    How we know this

    59% of people report that they don’t do extra unpaid work

    Based on information from 167 job reviews

    Why this matters

    Everyone should get paid for any extra work they do, even if it is outside your contracted hours. At a good job, you should be paid for all the time you spend at work.

  • People don’t worry about getting enough hours

    Do sales assistants at Iceland worry about hours?

    Most people don’t worry about getting enough hours

    How we know this

    65% of people report they don’t worry about getting enough hours

    Based on information from 233 job reviews

    Why this matters

    At a good job, you shouldn’t have to worry about getting enough hours each week.

    A good job should guarantee you a minimum number of hours in a contract, if you want it.

    This makes it easier to plan your finances, because you know how much you’ll be earning.

Here’s a recent review that mentions hours:

  • Best thing

    Flexible hours, reasonable rate of pay.

    Worst thing

    Workloads can be difficult. Sickness staff turnover due to university students. Changeover of stores products quarterly

    8.4

    Employee, August 2021

Find out what other people are saying about working at Iceland

What is career progression like for sales assistants at Iceland?

617 employees told us the worst thing about this job…

Find out what it is by joining Breakroom for free today.

Join Breakroom
Good
  • Enough training

    Do sales assistants get enough training when they start at Iceland?

    Most people get enough training when they start

    How we know this

    62% of people report they got enough training when they started working here

    Based on information from 214 job reviews

    Why this matters

    A good job should give you good training when you start, not just drop you in at the deep end.

    This means that you’ll be happier and more productive from day one and shows that your employer values you.

    It’s also very important if your job involves anything that could be dangerous. Good training from the outset keeps you and your team safe.

  • Opportunities to progress

    Are sales assistants given support to progress at Iceland?

    Most people are given support to progress here

    How we know this

    In the last year, 51% of people report being given an opportunity to get better at their job, learn a new skill, learn to manage a team or get more responsibility in their role

    Based on information from 208 job reviews

    Why this matters

    A good job should help you progress at work, if you want to. That might be supporting you to get better at the job you currently have, learn something new, manage a team or take on more responsibilities.

    This means you’ll be able to build on your skills and experience, and earn more money.

Latest reviews from sales assistants at Iceland

56 employees left their honest reviews of this employer…

You can read them by joining Breakroom for free today.

Join Breakroom
  • Best thing

    Speaking to people

    Worst thing

    It can be repetitive

    7.9

    Employee, July 2021

  • Best thing

    My colleagues that I’ve made friends with

    Worst thing

    The workload for the low pay, the stress, the customers, the hours

    3.0

    Employee, July 2021

  • Best thing

    The people you work with

    2.6

    Employee, June 2021

  • Best thing

    Meeting general public, team all work together

    5.3

    Employee, June 2021

  • Best thing

    Good salary. Weekly pay. Family environment

    Worst thing

    Floor plan changes

    8.5

    Employee, June 2021

  • Best thing

    The support from colleagues not management

    Worst thing

    Not knowing what the manager expected from me no support

    1.6

    Employee, May 2021

  • Best thing

    The team are great and helpful

    3.0

    Employee, May 2021

  • Best thing

    People are friendly and you get to know new people everyday and very good service

    8.7

    Employee, April 2021

  • Best thing

    If you work nights, you still get your whole day ahead of you. The teams in three of the stores I have worked in were easy to get on with. Some of the managers can be nice. It’s a good job if you don’t want a lot of hours, some weeks you might not get any

    Worst thing

    The lack of hours due to too many staff. They would rather have two people on 4 hour shifts than one person doing an 8 hour shift with a break. The fact that since I have started, I have not been paid for at least 20 hours. The fact that I booked 2 days holidays and didn’t get paid for them. I tried to book a week off multiple times and was refused every time, even though it was for training for a professional job. Some managers can be disrespectful, lazy and make you do the jobs they can’t be bothered with. You will find managers stood in the back talking while there are only 1-2 people on the shop floor struggling to cope. The job is that bad we often have new starters just walking out or not turning up the next day (hence why we are always hiring). You don’t get any benefits other than reward gateway and 10% off food. You don’t get breaks unless you are scheduled 9+ hours (what they call a double shift) which is very rare. There is no clock in/ clock out, it is you work your scheduled hours and pray the manager listens to you when you ask them to add the overtime on

    1.5

    Sales assistant, March 2021

  • Best thing

    Pay, management most things

    Worst thing

    Rude Customers

    7.6

    Employee, March 2021

  • Best thing

    My management are very understanding with what is going on at the moment with my circumstances at home I no I can go and talk to them if I need to

    7.0

    Shop assistant, March 2021

  • Best thing

    Great hours, amazing team, friendly staff, I don’t think I have anything bad to say about working there.

    Worst thing

    I don’t think I’ve had a bad experience with working at Iceland.

    8.4

    Cleaner/ checkout, March 2021

  • Best thing

    Finish at 10am so have the whole day free

    1.5

    Online shopper, March 2021

  • Best thing

    Some customers and some staff

    Worst thing

    To much work in little time

    1.5

    Employee, March 2021

  • Best thing

    Helping out customers, getting paid, & working with my mum

    Worst thing

    Customers on a bad day

    7.2

    Cashier, February 2021

  • Worst thing

    Not getting enough hours to live, and management not rectifying that

    6.4

    Cashier, February 2021

  • Best thing

    Mixing with different people

    Worst thing

    Constant pressure and admin

    2.8

    Sales assistant, February 2021

  • Best thing

    Friendly customers

    Worst thing

    Manager uses my holidays up when I don't book them

    1.6

    Night-shift online picker, February 2021

  • Best thing

    Pay check at end week

    Worst thing

    Not enough hours

    4.7

    Cashier, February 2021

  • Best thing

    Customers. Some are lonely and just come in for a chat. Also some of my friends I work with.

    Worst thing

    Not getting any help when needed. Also my manager to treat everyone equally.

    3.4

    Sales assistant, February 2021

  • Best thing

    Customer interaction
    Straight forward tasks
    Easy instructions

    Worst thing

    Being put on tills when new

    7.6

    Shop assistant, January 2021

  • Best thing

    Being part of a successful team achieving the best standards together! Communicating with others and helping feed the nation!

    Worst thing

    No paid breaks

    7.9

    Checkout operator, January 2021

  • Best thing

    Nice colleagues and customers

    Worst thing

    Horrible customers

    8.6

    Frontline, January 2021

  • Best thing

    challenges every day, relationships with colleagues and customers.

    Worst thing

    Stress, not enough staff working

    5.9

    Team member, January 2021

  • Best thing

    Communication, we know what we need tk do

    Worst thing

    esrly starts

    6.2

    Customer assistant, January 2021

  • Best thing

    The people I work with. The Majority of the Customers(3/4). Shifts are not too long.

    Worst thing

    1/4% of the Customers are Rude, Ignorant and lack Manners. Wish I was able to get the Holiday I wished and would Love Head Office to really Know what goes on!

    4.2

    Cashier, January 2021

  • Best thing

    you meet other people

    Worst thing

    its very tireing

    5.5

    Customer assistant, December 2020

  • Best thing

    I like my co workers
    most customers are friendly
    ive made friends with customers
    its easy going and keeps me busy

    Worst thing

    staff being in bad moods, if i’m in a bad mood i atleast try to hide it
    it can get very messy out back because some people don’t do any work

    5.8

    Sales assistant, December 2020

  • Best thing

    I like being there

    Worst thing

    Moany customers

    8.3

    Cashier, November 2020

  • Best thing

    Good store manager

    Worst thing

    Not enough hours provided unless your a form of management

    6.0

    Sales assistant, November 2020

  • Best thing

    The staff and customers

    Worst thing

    Being on tills all the time

    8.2

    Customer assistant, September 2020

  • Best thing

    Good team of colleagues

    Worst thing

    Management. Shifts changed last minute. Holidays given to favourites

    1.6

    Retail assistant, September 2020

  • Best thing

    Meeting the public and being part of the local community.

    Worst thing

    Being bullied overworked and issolated

    1.9

    Cashier, August 2020

  • Best thing

    Flexible with shifts. Easy to book holidays. Everyone is easy to approach and very helpful

    Worst thing

    Lots of things change last minute, can often stay back to help out and not get paid.

    5.8

    Sales assistant, August 2020

  • Best thing

    My co-workers

    Worst thing

    How bad we get treated

    3.0

    General assistant, July 2020

  • Best thing

    The pay and stock handling

    Worst thing

    Working on checkout

    6.1

    Sales assistant, February 2020

  • Best thing

    Job is easy if done well

    Worst thing

    Job is hard if not set up right

    2.9

    Sales assistant, February 2020

  • Best thing

    Working with the public

    Worst thing

    Lack of staff on tills

    4.2

    Sales assistant, February 2020

  • Best thing

    Working with some people

    Worst thing

    Working with one of my managers

    5.1

    Retail assistant, February 2020

  • Best thing

    Working with a good team

    6.1

    Sales assistant, February 2020

  • Best thing

    Team work

    Worst thing

    Not enough hours

    5.8

    Customer assistant, February 2020

  • Best thing

    Great people to work with

    Worst thing

    Not enough staff in to do the work required

    6.4

    Sales assistant, February 2020

  • Best thing

    Other members of staff

    Worst thing

    Face paced not enough staff

    4.6

    Sales assistant, February 2020

  • Best thing

    Great team
    Always somthing to do

    Worst thing

    Mopping up split milk!

    5.5

    Sales assistant, February 2020

  • Best thing

    Flexible shifts and good team

    Worst thing

    Shifts often change last minute but always with notice

    5.8

    Retail assistant, November 2019

  • Best thing

    Friendly staff

    Worst thing

    Not enough staff

    6.4

    Cashier, October 2019

  • Best thing

    The people I work with

    Worst thing

    Bad hours

    4.9

    Customer assistant, October 2019

  • Best thing

    some of the people I work with

    Worst thing

    being expected to stay late when not being asked

    3.8

    Customer assistant, October 2019

  • Best thing

    The staff and customers

    Worst thing

    No set hours

    5.5

    Sales assistant, October 2019

  • Best thing

    The staff and good management

    Worst thing

    The customers

    7.6

    Customer assistant, October 2019

Latest vacancies for sales assistants at Iceland

See all Iceland sales assistant jobs

How Iceland ranks

Iceland ranks joint 121st to work for in retail or sales assistant employers

  1. 121= Company Shop
    5.3
  2. 121= Iceland
    5.3
  3. 121= Matalan
    5.3